Make a Wish Foundation and Creative Memories

Our alliance with the Make-A-Wish Foundation® is a wonderful chance for you to do good and give something back to your community.

As a direct-selling icon, Creative Memories is more than just a company — we’re a collection of like-minded dreamers— so business as usual will never be good enough. Our Mission demands that we lend a hand and with the Make-A-Wish Foundation®, we’ve found a place to lend that hand and it fits like a glove.

Our alliance with the Make-A-Wish Foundation did not come by coincidence, but rather it came about after a long organized process. In January 2008, Creative Memories created a unique opportunity for Consultants to nominate the non-profit organization they would like to see Creative Memories align with. More than 750 Consultants nominated over 200 unique non-profit groups. After much consideration through April 2008, it was clear that the Make-A-Wish Foundation was not only a great fit but a popular choice.

Our goal by forming an alliance with the Make-A-Wish Foundation is to help grant the wishes of children with life-threatening medical conditions while also providing the tools needed to remember the past, cherish the present and be inspired with hope for the future.

The simplest of moments can make a lifetime of cherished memories — memories that bring smiles to our faces and joy into our lives, even at the darkest of times. Remembering these moments not only preserves our past and enriches our present with happiness, but also inspires hope for our future.

Where Make-A-Wish all began
The Make-A-Wish Foundation was founded in 1980 after a young boy from Arizona named Chris Greicius realized his heartfelt wish to become a police officer. Today, the Make-A-Wish Foundation is the largest wish-granting organization in the world and can be found in over 35 countries on five continents. With the help of generous donors and over 30,000 volunteers, the Make-A-Wish Foundation has granted more than 240,000 wishes worldwide since inception. For more information, visit in the United States or in Canada.

The Foundation has become one of the world’s largest and best-known charities while maintaining the grassroots fulfillment of its mission. It’s that ground-level connection that makes the Make-A-Wish Foundation and Creative Memories such a powerful combination. For both groups, no matter how big the organization grows, the heart of it all comes down to that one connection, that one family, that one wish, that one special memory.

“It was great just being together as a family and having fun. No one asked questions and there was no talk of doctors or sickness.”  

– Wish child Daniel

Lives are measured in memories
Making sure that memories of hope, strength and joy are created to last a lifetime is what the Make-A-Wish Foundation® of Canada does every day. Taking those celebrated memories and helping to capture and preserve them is what Creative Memories does every day.

There is a powerful and natural affinity between our two groups, which is what makes our charitable alliance with the Make-A-Wish Foundation® so exciting and rewarding. By providing both financial support to help grant wishes and the means to capture and relive memories through traditional albums and digital StoryBooks, Creative Memories is helping make wishes come true.


Full of Wishes Products
Creative Memories Wishful products are beautiful and versatile. Even more, for every Wishful product purchased, a donation will be made to the Make-A-Wish Foundation.


The Make-A-Wish Foundation and new customers
The Make-A-Wish Foundation has tremendous brand recognition and is respected worldwide for its work with wish kids and their families. While you’re working to raise funds and support the Make-A-Wish® mission, the Make-A-Wish brand and goodwill will help build momentum for your business. Don’t be afraid to reach out to people you meet — you’re not just selling your Creative Memories business today, you’re offering a chance to help a great cause.

“Words can not explain the gratitude that I have for you both. For the first time in a long time I was thoroughly happy and didn’t have to worry about doctors calling, appointments, and all other things that I would usually go through on a day-to-day basis. …I would once again like to say how thankful and life-changing this was and how thankful I am to you because you made this a reality.”

– Wish child Justin

The Make-A-Wish Foundation and current customers
Be sure to show off the Wishful products at your events throughout the year. Create some layouts to display and show off just how beautiful these products are. Don’t forget to tell each customer how they’re helping to share the power of wish® through their purchase of each Wishful product.

Heartfelt thank-you from the Make-A-Wish Foundation®
“We are very excited about our strong alliance with Creative Memories and the great accomplishments we have achieved together. Thanks to the outstanding participation and commitment from Consultants across North America, Creative Memories continues to help make wishes come true for children with life-threatening medical conditions. Your time, support and generosity are sincerely appreciated. Thank you for helping share the power of a wish®.”

— David Williams
President and Chief Executive Officer
Make-A-Wish Foundation of America®

This thank-you reflects the profound difference you and your customers have made in the lives of Make-A-Wish® families. As you continue to promote our alliance with the Make-A-Wish Foundation and the new Wishful products in 2010, know that your effort is greatly appreciated by not only Creative Memories, but the Make-A-Wish Foundation and the courageous wish kids they serve.

“You give children the will to push forward. You give them something to look forward to and cherish. I don’t think there is anything greater for a child who suffers from a life-threatening medical condition.”

— Wish Dad

Together we can continue to share the power of a wish®, giving deserving children something to cherish and look forward to by helping make wishes come true. Thanks to your commitment and support, Creative Memories has donated more than $600,000 to the Make-A-Wish Foundation in North America, providing hope, strength and joy to many wish kids and their families.

The wishes that children make are pure and simple. Some are lighthearted, some much more dramatic and involved. But what is truly magical is the tremendous joy that results when they experience their wish come true. Sometimes, this moment of joy is all that is needed to help these kids look past their illnesses


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